{"id":32683,"date":"2026-03-19T10:06:00","date_gmt":"2026-03-19T10:06:00","guid":{"rendered":"https:\/\/www.vicsocotra.com\/wordpress\/?p=32683"},"modified":"2026-03-19T22:09:50","modified_gmt":"2026-03-19T22:09:50","slug":"the-week-in-fairfax","status":"publish","type":"post","link":"https:\/\/www.vicsocotra.com\/wordpress\/the-week-in-fairfax\/","title":{"rendered":"The Week in Fairfax"},"content":{"rendered":"<p>The Reuben That Slipped Time<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32687\" src=\"https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-1.jpg\" alt=\"\" width=\"1856\" height=\"1012\" srcset=\"https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-1.jpg 1856w, https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-1-300x164.jpg 300w, https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-1-500x273.jpg 500w, https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-1-768x419.jpg 768w, https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-1-1536x838.jpg 1536w\" sizes=\"auto, (max-width: 1856px) 100vw, 1856px\" \/><\/p>\n<p>The plan had been solid. It always is at the beginning.<\/p>\n<p>Tuesday was devoted to the work. Splash, under direction from Miles, was tasked with producing a follow-on to Deierdre&#8217;s St. Patrick\u2019s Day Reuben Special Luncheon. Something efficient, scalable, and just a little bit better than it had any right to be. The math was simple enough: twice the diners at half the cost of the Zingerman\u2019s benchmark. Not just competitive\u2014decisive for the Affordability messaging we are supposed to be trumpeting all the time while privately mostly ignoring it.<\/p>\n<p>Rocket and Splash worked it out together, heads down over iPads, moving through ingredients, substitutions, pricing, and sourcing. Pastrami, kraut, bread, condiments\u2014the whole stack engineered for both taste and margin. Tyson\u2019s Corner was the target. Whole Foods would cover the gaps. It was all aligned. Execution was next.<\/p>\n<p>That was Tuesday.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32686\" src=\"https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-2.jpg\" alt=\"\" width=\"1184\" height=\"664\" srcset=\"https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-2.jpg 1184w, https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-2-300x168.jpg 300w, https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-2-500x281.jpg 500w, https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-2-768x431.jpg 768w\" sizes=\"auto, (max-width: 1184px) 100vw, 1184px\" \/><br \/>\nWednesday, of course, had other ideas.<\/p>\n<p>They were already moving toward Tyson\u2019s when Rocket spotted it\u2014the kind of thing you don\u2019t pass up if you are paying attention to the broader field of play. A case of \u201923 Kelly Fox Canary at Arrowine, priced at less than a c-note. The galley needed stock for April. April was coming whether anyone liked it or not. Even the polling suggested as much.<\/p>\n<p>So they turned.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32685\" src=\"https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-3.jpg\" alt=\"\" width=\"1838\" height=\"1054\" srcset=\"https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-3.jpg 1838w, https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-3-300x172.jpg 300w, https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-3-490x281.jpg 490w, https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-3-768x440.jpg 768w, https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-3-1536x881.jpg 1536w\" sizes=\"auto, (max-width: 1838px) 100vw, 1838px\" \/><\/p>\n<p>Arrowine is rarely just a stop. It is a pivot point. One thing becomes another there. The wine was secured, of course, but that was only the beginning. Cheese appeared. P\u00e2t\u00e9 followed. What had been a clean procurement run became something more layered\u2014richer, if less predictable.<br \/>\nSomewhere in that shift, the luncheon began to move\u2014not canceled, not abandoned, just displaced.<\/p>\n<p>The exchange itself happened in the parking lot.<\/p>\n<p>These things often do. Splash and Rocket, an Uber driver drawn into the orbit, and a quiet negotiation over what was being moved, traded, and carried forward. Wine, cheese, spreads\u2014assets changing hands in a way that made sense at the time and would be explained later, or not at all.<\/p>\n<p>By then, the clock had slipped.<\/p>\n<p>What had been intended as Wednesday lunch slid past its mark. Breakfast the next morning didn\u2019t quite happen either. Time, like the plan, had been re-sequenced.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32684\" src=\"https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-4.png\" alt=\"\" width=\"412\" height=\"422\" srcset=\"https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-4.png 412w, https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-4-293x300.png 293w, https:\/\/www.vicsocotra.com\/wordpress\/wp-content\/uploads\/2026\/03\/031926-4-274x281.png 274w\" sizes=\"auto, (max-width: 412px) 100vw, 412px\" \/><br \/>\nIt is only a question of when the moment catches up with the plan.<br \/>\nCopyright 2026 Vic Socotra<\/p>\n<p>www.vicsocotra.com<br \/>\nUndo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Reuben That Slipped Time The plan had been solid. It always is at the beginning. Tuesday was devoted to the work. Splash, under direction from Miles, was tasked with producing a follow-on to Deierdre&#8217;s St. Patrick\u2019s Day Reuben Special Luncheon. Something efficient, scalable, and just a little bit better than it had any right [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-32683","post","type-post","status-publish","format-standard","hentry","category-daily-socotra"],"_links":{"self":[{"href":"https:\/\/www.vicsocotra.com\/wordpress\/wp-json\/wp\/v2\/posts\/32683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vicsocotra.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vicsocotra.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vicsocotra.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vicsocotra.com\/wordpress\/wp-json\/wp\/v2\/comments?post=32683"}],"version-history":[{"count":1,"href":"https:\/\/www.vicsocotra.com\/wordpress\/wp-json\/wp\/v2\/posts\/32683\/revisions"}],"predecessor-version":[{"id":32688,"href":"https:\/\/www.vicsocotra.com\/wordpress\/wp-json\/wp\/v2\/posts\/32683\/revisions\/32688"}],"wp:attachment":[{"href":"https:\/\/www.vicsocotra.com\/wordpress\/wp-json\/wp\/v2\/media?parent=32683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vicsocotra.com\/wordpress\/wp-json\/wp\/v2\/categories?post=32683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vicsocotra.com\/wordpress\/wp-json\/wp\/v2\/tags?post=32683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}